With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.
Marketers can use Facebook to target their ideal customer by demographic filtering to effectively target fans and prospective fans and influence customers and their friends. We’ve seen incredible value for locally-focused businesses with Facebook ads. While there’s been a fair amount of press around brand marketers moving away from Facebook, we would argue they haven’t found success because they haven’t developed a good set of performance indicators relevant to their brands. For us, with local businesses, it’s easy: either customers make contact or they don’t. For brand marketers, the numbers require a little more finesse. Some examples might include: a lift in brand searches driving traffic to their web site, growth in fans and interactivity, coupon redemptions, and many others.
There’s incredible value advertising on Facebook, but ultimately it’s not about Facebook — it’s about good marketing. Without strong calls to action and a clear conversion path, there’s no way to know if any medium is effective.
Find out more by contacting us today – calm marketing